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The strategy phase is vital for market understanding and competitor analysis. It utilizes data, competitor insights, trends, and global market dynamics to shape the project's direction and concept in the subsequent phase.

Market Study

We assess the project's market, identifying direct and indirect competition and its relevance within the market landscape.


Trend Analysis

We scrutinize major market trends in the current and near-future context to identify relevant trends that can guide the project's direction.


Project Positioning

SWOT analysis, positioning diagrams, and other tools are employed to determine where the brand should ideally sit relative to the market reality.


Concept Direction

We synthesize all gathered insights to formulate an initial concept, providing the client with a clear understanding of the forthcoming concept development stage.

For additional information or inquiries, we would be delighted to receive your email. Please click the "get in touch" button to reach out to us.

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