THE
STRATEGY
The strategy phase is vital for market understanding and competitor analysis. It utilizes data, competitor insights, trends, and global market dynamics to shape the project's direction and concept in the subsequent phase.
1
Market Study
We assess the project's market, identifying direct and indirect competition and its relevance within the market landscape.
2
Trend Analysis
We scrutinize major market trends in the current and near-future context to identify relevant trends that can guide the project's direction.
3
Project Positioning
SWOT analysis, positioning diagrams, and other tools are employed to determine where the brand should ideally sit relative to the market reality.
4
Concept Direction
We synthesize all gathered insights to formulate an initial concept, providing the client with a clear understanding of the forthcoming concept development stage.
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