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Now is the moment when we take the narrative beyond a simple story; it's time for narrative development. This phase involves establishing brand pillars, values, mission, and tone of voice. Here, we determine how the story will translate into text, marketing materials, and posts. This phase concludes with the project's naming.

Brand Core

Our journey begins by defining the brand's core, rooted in its fundamental pillars.


Brand Personality

In this stage, we cultivate the brand's mission, vision, and distinctive personality.


Brand Tone

We meticulously shape the tone of voice, language, vocabulary, and other verbal elements that will underpin the brand's communication.



Finally, we crown the project by crafting its name, accompanied by a tagline and motto.

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