Superfly

For this project, we embarked on a comprehensive F&B, Design, and Branding journey. Our mission was to conjure a vibrant 1980s Chinese cultural narrative, echoing the contemporary craving for retro culture among today's youth. We delved deep into the rich traditions of Joss paper culture, intertwining them with authentic Chinese elements, while infusing an abundance of pop culture references, including street art, television, and an infectious funk vibe.

Scope: Brand Strategy / Design Concept / Branding / Food Direction / Video Curation