100-Bit, Bangkok

100-Bit is a heartfelt tribute to 80s culture, encompassing music, video games, and a distinctive visual style characterized by reflective textures and neon elements. The neon theme extends not only to the logo but also to event branding and overall communication. Additionally, we collaborated with Pappy's Hotdogs to curate a comprehensive concept that includes playlists and game selection.

Scope: Brand concept / Branding / Playlist / Interior design / Signage / Food Concept